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Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
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Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Sports Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony
Phnom Penh, Cambodia, 24 July 2026 – Hyundai Motor Asia Pacific, the Title Partner of the ASEAN Championship Hyundai Cup™ 2026, marked the tournament's opening with a symbolic trophy procession during the opening ceremony. Following the official flag ceremony, a Hyundai PALISADE entered the stadium via the running track carrying the ASEAN Championship Hyundai Cup™ 2026 Trophy, with ASEAN football legends Kouch Sokumpheak and Nuth Sony on board. Kouch Sokumpheak and Nuth Sony emerged from the vehicle carrying the trophy and presented it at the centre of the pitch, officially ushering in Southeast Asia's premier football tournament.
The ceremonial moment highlighted Hyundai's "Driving ASEAN as One" campaign, reflecting the brand's commitment to connecting people across the region through football and mobility. Complementing the trophy procession, the opening ceremony featured special performances by Her Highness Princess Norodom Jenna of Cambodia and Sambath Sok, adding a vibrant cultural celebration to the tournament's opening. As the tournament's Title Partner, Hyundai transformed the arrival of the championship trophy into a memorable celebration of unity, passion, and anticipation ahead of kick-off.
The ASEAN Championship Hyundai Cup™ 2026 is more than a football tournament, it is a celebration of the passion and unity that connect millions of people across Southeast Asia. We are proud to mark the tournament's opening by having the championship trophy arrive in a Hyundai PALISADE at the heart of the stadium, symbolizing Hyundai's commitment to driving ASEAN as one, both on and off the pitch.
Executive Marketing Director of Hyundai Motor Asia Pacific
The trophy procession formed one of the highlights of the Opening Ceremony, setting the stage for weeks of competition among Southeast Asia's best national teams. The trophy procession reinforced Hyundai's role as the Title Partner while showcasing the brand's commitment to bringing fans, communities, and nations together through football.
Throughout the tournament, Hyundai will continue engaging football fans across the region through a series of on-ground activations, community initiatives, and fan experiences under its "Driving ASEAN as One" campaign, celebrating the shared passion that unites ASEAN through football.
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About Hyundai Motor Asia Pacific Headquarter
Hyundai Motor Asia Pacific (HMAP) operates as the regional arm of Hyundai Motor Company, committed to advancing the future of mobility and fostering an EV ecosystem across the region. Extending across Southeast Asia and the Pacific, HMAP actively supports and collaborates with its subsidiaries in promoting and selling a diverse range of vehicles. Our regional network includes sales subsidiaries, manufacturing plants, and distributor partners.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.
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