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A human hand and a robotic hand are holding a football. The image is blurred, making it difficult to identify any details.

FIFA World Cup 2026™ Next Starts Now

Next Starts Now: Bringing the Future Forward at FIFA World Cup 2026™

Hyundai brings ‘Next Starts Now’ to life at FIFA World Cup 2026™, where innovation and the next generation are already shaping the future of football.

Two children playing football in a sunny residential street with a Hyundai IONIQ 9 and humanoid robot parked nearby while neighbours watch.

Where next starts now: Tomorrow's icons taking the pitch for the FIFA World Cup™

Discover the ‘Next Starts Now’ global campaign film for the FIFA World Cup 2026™.

Where next starts now: Tomorrow's icons taking the pitch for the FIFA World Cup™

School of Football: Hyundai Explores Robotics Through the Language of Football

Can football teach a robot to move?
Explore Atlas’ journey through the School of Football campaign.

Key visual for the 'School of Football' campaign by Hyundai and Boston Dynamics, featuring a humanoid robot striking a dynamic kick pose inside an indoor laboratory.

Experience Football's Legacy at the FIFA Museum Presented by Hyundai

Explore the FIFA Museum Presented by Hyundai at Rockefeller Center, spotlighting the history of the FIFA World Cup and Hyundai’s partnership

Promotional image of the FIFA Museum Presented by Hyundai’s “Legacies of Champions” exhibition, featuring jerseys from all 48 national teams participating in the FIFA World Cup 2026™.