FIFA World Cup 2026™ Next Starts Now

Next Starts Now: Bringing the Future Forward at FIFA World Cup 2026™

Hyundai brings ‘Next Starts Now’ to life at FIFA World Cup 2026™, where innovation and the next generation are already shaping the future of football.

Two children playing football in a sunny residential street with a Hyundai IONIQ 9 and humanoid robot parked nearby while neighbours watch.

Where Next Starts Now: Tomorrow's icons taking the pitch for the FIFA World Cup™

Discover the ‘Next Starts Now’ global campaign film for the FIFA World Cup 2026™.

School of Football: Hyundai Explores Robotics Through the Language of Football

Can football teach a robot to move?
Explore Atlas’ journey through the School of Football campaign.

Key visual for the 'School of Football' campaign by Hyundai and Boston Dynamics, featuring a humanoid robot striking a dynamic kick pose inside an indoor laboratory.

Experience Football's Legacy at the FIFA Museum Presented by Hyundai

Explore the FIFA Museum Presented by Hyundai at Rockefeller Center, spotlighting the history of the FIFA World Cup and Hyundai’s partnership

Promotional image of the FIFA Museum Presented by Hyundai’s “Legacies of Champions” exhibition, featuring jerseys from all 48 national teams participating in the FIFA World Cup 2026™.

What’s ‘Next’ for Hyundai: Inspiring the Next Generation

Hyundai connects with the next generation through gaming and youth programs.

A collection of winning entries from Hyundai's Be There With Hyundai drawing contest, featuring football-inspired artwork created by young participants worldwide.

What’s ‘Next’ for Hyundai: Driving Innovation through Robotics

Explore how Hyundai is advancing robotics technology through its FIFA World Cup 2026™ campaign, from digital engagement to real-world innovation.

Atlas is introduced to football fans on the stadium's giant screens during Hyundai's FIFA World Cup 2026™ halftime activation.

How Hyundai Connected FIFA World Cup 2026™ Fans Through Gaming

Celebrate the FIFA World Cup 2026™ with Hyundai as the IONIQ 6 N Line arrives in Rocket League, Fortnite and Roblox through exclusive in-game events and rewards.