Electrified Hyundai Motor Reaffirms China Commitment at Auto China 2026, Unveils IONIQ V as First Step in New Product Offensive
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Hyundai Motor Reaffirms China Commitment at Auto China 2026, Unveils IONIQ V as First Step in New Product Offensive
BEIJING/SEOUL, April 24, 2026 – Hyundai Motor Company (Hyundai Motor) today reinforced its long-term commitment to the Chinese market at Auto China 2026 (Beijing Auto Show), unveiling the all-new IONIQ V and officially launching its all-electric IONIQ lineup brand.
As the global automotive industry undergoes rapid transformation — with China at the center of electrification, software and innovation — Hyundai Motor is advancing a renewed market strategy tailored to the world’s largest and most dynamic EV ecosystem. This commitment is anchored in Hyundai Motor’s ‘In China, For China, To Global’ approach, positioning China not only as a key market, but as a strategic base for innovation, advanced development and future global competitiveness.
China is an essential market for Hyundai Motor Company. The world's most demanding EV consumers, the fastest development cycles, the deepest battery supply chain, and an advanced innovation ecosystem. That is why we are tripling down on our commitment to China. With significant investments into Beijing Hyundai, 20 new models coming over the next five years, the official launch of our IONIQ brand in China and the unveiling of IONIQ V, this is the most committed, the most ambitious, and the most exciting chapter we have ever written in this market. China is where the future of mobility is being defined, and Hyundai intends to help define it, In China, For China, and ultimately, for the world.
President and CEO of Hyundai Motor Company
Hyundai Motor outlined a comprehensive plan to strengthen its position in China through sustained investment, localized product development and deeper collaboration with its joint venture partner.
Hyundai Motor and its local partner BAIC Group (Beijing Automotive Group) have committed a combined investment of 8 billion yuan to their joint venture, Beijing Hyundai, under an agreement reached in December 2024. The investment reinforces the foundation for long-term growth and supports a broader transformation aimed at delivering products tailored specifically to Chinese customers, while leveraging the country’s advanced innovation ecosystem.
As part of this transformation, Beijing Hyundai plans to introduce 20 new models in China over the next five years — marking its most ambitious product expansion in the market to date.
Building on the launch of the all-new IONIQ V, Beijing Hyundai will continue to expand its electrified lineup, introducing an additional SUV model in the first half of 2027. This will be followed by a broader rollout across midsize to large segments, encompassing both battery electric vehicles (BEVs) and extended-range electric vehicles (EREVs).
Through this comprehensive product offensive, Beijing Hyundai aims to achieve 500,000 units in annual vehicle sales, driven by renewed growth in the Chinese market and expanded export opportunities.
Today, we are not just launching a new car; we are expressing our profound respect for the Chinese market and our unwavering commitment to its future. China is leading the global electrification charge, and its dynamic customers demand the best. IONIQ V and our new strategic vision demonstrate our resolve to meet and exceed those expectations, leveraging Chinese innovation to set new global standards in mobility.
President at Beijing Hyundai Motor Company
Hyundai Motor unveiled the all-new IONIQ V1), marking the first major product milestone under its renewed China roadmap.
As the first dedicated IONIQ production model for the Chinese market, IONIQ V represents Hyundai Motor’s commitment to delivering electric vehicles (EVs) tailored specifically for local customer needs, combining global engineering expertise with localized innovation.
Derived from the VENUS Concept, IONIQ V introduces Hyundai Motor’s new design language, ‘The Origin,’ for its all-electric lineup in China while embodying a ‘Best in First Impression’ statement.
The vehicle is engineered to deliver a premium and intelligent driving experience, with a focus on space, connectivity and everyday usability — key priorities for Chinese consumers. The long-range model also secures a driving range of over 600 kilometers on a single charge (CLTC standard), supporting both daily commuting and long-distance travel with confidence.
The unveiling of IONIQ V marks the beginning of a broader transformation for Hyundai Motor in China — one defined by deeper localization, accelerated innovation and long-term investment.
IONIQ V is designed to deliver a balance of space, comfort and refined driving performance, creating a premium in-vehicle experience for both urban mobility and extended journeys.
The exterior features a smooth, single-curve silhouette, creating a sleek and cohesive appearance. The edge lighting creates a sharp, futuristic face and visually widens the stance. Frameless doors and floating side mirrors help reduce air resistance while reinforcing the vehicle’s high-tech character.
With exterior dimensions of 4,900 millimeters (mm) in length and 1,890 mm in width, along with a 2,900 mm wheelbase, IONIQ V provides a spacious and comfortable cabin environment. The wraparound interior creates a user-centric space designed as a versatile living space.
Inside the cockpit, a 27-inch ultra-thin 4K panoramic display seamlessly integrates key driving and infotainment functions. This is complemented by a Horizon head-up display (H-HUD), which projects essential information directly into the driver’s field of view, while ambient lighting enhances the overall sense of refinement.
IONIQ V also reflects Hyundai Motor’s commitment to driving comfort and confidence. Carefully tuned chassis and suspension settings contribute to stable, composed handling, while enhanced noise-reduction measures support a quieter and more relaxed driving experience.
Key Highlights:
IONIQ V is engineered to deliver a secure and intuitive driving experience, combining Hyundai Motor’s electrification expertise with technologies optimized through collaboration with local partners.
Reinforced body structure and comprehensive occupant protection systems enhance safety across a wide range of driving scenarios. In parallel, smart technologies improve everyday usability, enabling more natural interaction between the driver and the vehicle.
The in‑vehicle experience is further enhanced by a large language model (LLM)-based Smart AI Assistant, supported by the Qualcomm Snapdragon 8295 chipset, enabling fast, responsive control of key vehicle functions through intuitive voice interaction.
IONIQ V also incorporates advanced driver assistance technologies powered by Momenta, designed to support a wide range of driving scenarios and enhance driver confidence.
Key Highlights:
Hyundai Motor is redefining the customer journey in China with a more seamless, transparent and customer-centric approach across sales and ownership.
The company is enhancing the overall ownership experience through upgraded service programs, dedicated IONIQ specialists and immersive brand environments, designed to support customers throughout the entire lifecycle — from purchase to maintenance.
At the same time, Hyundai Motor is introducing new retail formats, including dedicated brand spaces within dealerships and standalone hubs in key cities, to deliver a more consistent and differentiated brand experience.
A transparent ‘One Price’ policy will be implemented across all sales channels, simplifying the purchasing process and improving customer trust, while an expanded charging and battery service network will further enhance everyday convenience.
Hyundai Motor’s commitment to China is supported by a clear long-term strategy focused on delivering locally tailored products and technologies. A core pillar of that strategy is a commitment to ‘Open Innovation,’ working closely with leading Chinese technology partners to accelerate development and enhance competitiveness.
The company is expanding collaborations across critical areas, including battery technology with CATL and ADAS technologies with Momenta, ensuring that its vehicles reflect the latest innovations tailored to local market expectations.
This approach enables Hyundai Motor to integrate global expertise with China’s fast-moving technology ecosystem, creating products that are both locally relevant and globally competitive.
Sunnah Baek
sunnah.baek@hyundai.com
Global PR Contents Team · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub
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