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This is the main Key Visual (KV) for Hyundai Zepeto. Set against the backdrop of the Heritage Hall in the <Timeless Seoul> map, a Hyundai avatar is sitting to the right side of a red PONY.

Hyundai x ZEPETO
: Timeless Seoul

Experience Hyundai's Heritage in the virtual world. We've brought a playful journey with Pony
in ZEPETO, bringing back the Seoul in 7080. Capture moments with friends, enjoy styling and
games, and immerse yourself in our heritage.

Play in the Timeless
Playground

Hyundai Motor Company has launched various projects which look back our heritage under the direction of 'Future from the origin'.
Following 'PONY, the Timeless 'exhibition and Jannabi collaboration song 'pony', we opened a virtual world called <Timeless Seoul> in ZEPETO and extended the brand heritage campaign worldwide.

<Timeless Seoul> transports users back to Seoul in the vibrant 70s and 80s era where the Pony was South Korea's most popular car.
Enjoy the world full of 7080 retro vibe and retro-style items and photo/video booths.

The View of 7080 Retro Seoul

A trip to 7080 Seoul, the moment when Pony first came out, along with our heritage playground <Timeless Seoul>.

  • This is the scenery of the Retro Seoul street map in Hyundai Zepeto. The street, reminiscent of old Seoul, has a retro feel with shops lined up along the road. The pink and purple sunset creates a nostalgic atmosphere.

    Retro Seoul street

    Diving deep into the nostalgia of 7080 Seoul! How
    about listening to the tunes in the LP shop, wandering
    the retro streets and boutiques of that era, and
    becoming the celebrity of the photos?

  • This is the scenery of the Pony garage map in Hyundai Zepeto. It is designed after a 1970s Seoul car repair workshop. In front of the old garage, a red Pony is parked, with a pinkish sunset setting in the background

    Pony garage

    Create your very own Pony! Complete various quests, collect coins, and customize it into the most one-of-a-kind Pony in the world.

  • This is the scenery of the Heritage Hall map in Hyundai Zepeto. It's a spacious, yet modern exhibition hall that feels both old and contemporary. Inside the exhibition hall are Hyundais heritage objects, including a red Pony, an Ioniq, and their design blueprints.

    Heritage hall

    Can't miss out on the photos with Pony and IONIQ 5 at the Heritage hall! Solve fun quizzes, take photos throughout the hall, and fully experience our Hyundai's heritage.

  • This is the scenery of the Street Circuit map in Hyundai Zepeto. Under a bright blue sky and over lush green lawns, there is a track laid out for exciting car racing

    Street circuit

    Play a speedy racing game together with Pony! Zoom through the fantastic urban landscape for the best record. Doesn’t matter if you are alone or with friends, enjoy both ways every time.

Strike a pose with
the iconic Pony
and
get your groove on

Avatars can dress up with trendy items and decorate rooms with heritage-inspired collection of items. Take exciting pictures and videos inside the booths, where aesthetic backgrounds make you feel free.

Video Booth

How about a chill ride on a vinyl in the video booth, which we call 'Ride on PONY' where you and your friend can glide over a record and flow into the melody? Don't forget to dash off into a majestic pixel sunset in the retro arcade concept booth 'PONY Arcade'.

  • The two images of 'Photo Booth' in Hyundai ZEPETO world. The avatar is striking a pose next to the iconic red PONY.
  • The two images of 'Photo Booth' in Hyundai ZEPETO world. The avatar is striking a pose next to the iconic red PONY.

  • Photo Booth

    Be the model in the PONY release event as an influencer in the 'Standing next to PONY' Photo Booth. 'PONY on the street' Photo Booth is also waiting for you to to strike a pose with the dazzling night scene of Seoul.

The two images of 'Photo Booth' in Hyundai ZEPETO world. The avatar is striking a pose next to the iconic red PONY.
The two images of 'Photo Booth' in Hyundai ZEPETO world. The avatar is striking a pose next to the iconic red PONY.

Photo Booth

Be the model in the PONY release event as an influencer in the 'Standing next to PONY' Photo Booth. 'PONY on the street' Photo Booth is also waiting for you to to strike a pose with the dazzling night scene of Seoul.

This is a scrapbook of wearable items released by Hyundai in Zepeto's 'Timeless Seoul'. The scrapbook is in the form of a diary with item stickers attached, and at the center of the diary, two Hyundai Zepeto avatars are wearing the items and posing like models

Pony fashion item

Take a look at our scrap book page with plenty of retro core fashion items to choose. Have fun dressing up with our digital items and show off your fit with our heritage-inspired collection. You can try as much as you want!

Meet us at ZEPETO

ZEPETO
zepeto qr
An avatar wearing yellow clothes is listening to music with headphones in a 'Retro Seoul Street', full of vintage vinyl records. She is tightly holding an LP record.