Concept THREE reshapes compact urban EV mobility
6 minute read
Ever feel like you have to choose between urban practicality and a truly engaging mobility experience? Concept THREE is the vision that proves you don’t. As the first-ever compact concept for our award-winning IONIQ family, it’s a bold preview of where we're headed next—in both design and technology. It’s our tangible glimpse into the future of urban mobility, showing how the signature IONIQ experience can be distilled into a smart, city-friendly form and welcome a much wider audience.
Unveiled at the IAA Mobility 2025, the Concept THREE isn't just a car; it's an invitation to experience that future, packed with surprising details, and a fresh design from every angle.
The Aero Hatch: A sculpture in motion
Concept THREE reimagines the compact EV as a sculptural form in motion, defined by its distinctive ‘Aero Hatch’ silhouette. The authentic treatment of steel brings a sense of purity to its presence, while soulful details and playful touches invite moments of delight and emotional connection—creating a car that feels alive and expressive.
This feeling begins with the material itself. The captivating exterior showcases large, smooth areas with a powerful surface that extends from the C-pillar to the quarter panel and rear, creating a seamless transition with a concentrated sense of energy.
The Aero Hatch silhouette not only maximizes interior space but also gives Concept THREE its eye-catching profile. It features a pushed-forward cowl for unique EV-specific proportions and a sporty stance, while the smoothly flowing roofline enhances both aerodynamic efficiency and visual appeal. The dynamics continue with a distinctive ducktail rear spoiler and a vertical tailgate that combines practicality with pure design.
Furnished Space
Hyundai designs its interiors to be welcoming, furnished spaces that relax and restore both drivers and passengers. Dedication to the smallest detail and uncompromising craftsmanship create harmonious environments that elevate the entire mobility experience. Gentle curves flow throughout the interior, especially around the C Pad, while soft door trims and headrests contribute to a smooth and inviting atmosphere. Diagonal lines reflect the character lines of the exterior, and all materials are crafted to naturally wrap around the structures, making the experience of stepping in immersive and warm.
Bring Your Own Lifestyle
When a vehicle seamlessly integrates into your daily life and offers new levels of individual customization, something remarkable happens. The driving experience evolves into a personal and expressive journey. Concept THREE incorporates such customer-centric technology as seen in the innovative Bring Your Own Lifestyle (BYOL) widgets.
Inspired by the charm and spirit of early tech gadgets, these modular widgets gently move toward the user when ready to drive, creating an intuitive and engaging interaction on a personal level, where their lifestyles can naturally continue inside their car.
A Passion for the Smallest Details
True quality reveals itself in the smallest details. This belief drives our passion for perfecting every element you see and touch, and it starts with the materials themselves. Concept THREE’s cabin features a range of recycled and sustainable materials, including ocean waste textiles and lightweight aluminum foam. We believe premium design and environmental responsibility can go hand-in-hand, proving that even the most considered details can serve a greater purpose.
But our passion for detail goes beyond the tangible. It’s also about creating unexpected moments of joy. This is where the playful character of Mr. Pix comes in. Mr. Pix is a lively, shape-shifting form that acts as a whimsical co-pilot during rides. Embedded throughout the vehicle’s interior and exterior, sometimes in plain sight, and other times hidden like Easter eggs, Mr. Pix adds playful moments and delightful surprises for users.
A New Chapter for Compact Mobility
Urban mobility is constantly evolving, making Concept THREE more relevant than ever. More than just a study, Concept THREE offers a fascinating look into the future of compact, sustainable mobility and how we move through cities. Additionally, Concept THREE highlights individualization and the growing emotional bond between driver and vehicle through interactive, customizable features.
With Concept THREE, Hyundai strengthens its commitment to the European EV market and will continue to pioneer mobility in cities and around the world.
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